When Spotify launched in Nigeria in February 2021, it did more than add another app to Nigerian smartphones. It plugged the country’s most exportable cultural product, Afrobeats, directly into a global distribution system. Nigerian artists earned over ₦60 billion in royalties on the platform in 2025 from 30.3 billion streams, and the number of Nigerian... The post Nigeria’s Second Economy And How FDI Built A Creative Powerhouse appeared first on New Telegraph .
When Spotify launched in Nigeria in February 2021, it did more than add another app to Nigerian smartphones. It plugged the country’s most exportable cultural product, Afrobeats, directly into a global distribution system. Nigerian artists earned over ₦60 billion in royalties on the platform in 2025 from 30.3 billion streams, and the number of Nigerian... The post Nigeria’s Second Economy And How FDI Built A Creative Powerhouse appeared first on New Telegraph .This article was originally published by New Telegraph.
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